What is Brand Identity

What is Brand Identity?

Brand identity is a unique set of associations that identify a brand and differentiate it from its competitors. It includes the following: Name The name of the brand. It needs to be distinctive, memorable, and aligned with the brand’s core values. Logo The visual representation of the brand through symbols and text. An effective logo…

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Amazon: The Company That Never Sleeps

Amazon is an e-commerce giant that offers an online marketplace, online retail shopping, cloud computing services, and artificial intelligence capabilities: So in summary, Amazon is much more than an online store – it’s a tech juggernaut disrupting industries through e-commerce, cloud services, AI, and a constant drive for innovation. Its massive scale and resources have…

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